QUANLITATIVERESEARCH OF PUBLIX CUSTOMERS
Journal: International Journal of Advanced Research (Vol.8, No. 7)Publication Date: 2020-07-14
Authors : Ningxin Li;
Page : 1331-1335
Keywords : Qualitative Phenomenological Research Private Brand Behavioral Research;
Abstract
Exploring people's intentions when purchasing is important for making strategic plans for promoting products in the supermarket. The author will conduct qualitative phenomenological research to explain why the customers in Publix chose certain products and their behaviors of shopping. The research questions include: Is the development of Publix's private products a way to gain win-win benefits? What are the feelings of customers when they choose products? Participant observation will help the author describe customers' behaviors and thoughts. The phenomenological study will help in understanding participants' concerns and needs. This research will give ideas of improving marketing strategies and explore interests.
Other Latest Articles
- COLORS: THE EMOTIONS AND IMPRESSIONS THEY EVOKE
- Efficiency Analysis of New Two-Stage Cycloid Drive Concept
- Characterization and Wear Behaviour of WC-Co Coated Copper under Dry Sliding Conditions at Varying Hardness
- Influence of Tool Tip Temperature on Crater Wear of Ceramic Inserts During Turning Process of Inconel-718 at Varying Hardness
- Determining the Significance of Cobalt Addition on the Wear Characteristics of Al-6.6Si-0.4Mg Hypoeutectic Alloy Using Design of Experiment
Last modified: 2020-08-19 19:42:21