Measuring the effectiveness of blended learning implementation in context of the modern educational process

The need in combination of digital technologies and traditional training techniques for ensuring effective learning process in education has becoming particularly relevant in the context of dynamic changes and community digitalization. Such an educational technology that combine digital technologies and traditional training techniques and provide educational environment for active learning is blended learning. One of criteria which influence the providing of an effective blended learning environment is evaluation. The purpose of this article is to analyse the main criteria and a number of frameworks for evaluating blended learning effectiveness, of the educational process in particular, which combines traditional (face-to-face) educational process, distance learning technologies and some elements of the web-based learning. According to the purpose, the tasks have been assigned and fulfilled as follows: we have examined the role of evaluating blended learning in educational institutions to determine the effectiveness of this learning technology, we have identified the major problems that need to be solved, we have scaled positive practices of blended learning to improve teaching and learning. The outlined models and criteria for the evaluation of blended learning effectiveness are specified in this article. The authors represent the objective and structured characteristics which are used for measuring the blended learning course effectiveness as well as for improving the educational programs and teaching / learning process in educational institutions in order to engage students, improve their learning outcome and achieve the course's learning objectives. The authors also have formulated and substantiated the definition of the blended learning effectiveness as a complex process, which involves comprehensive analysis of a number of criteria: the combination of the data regulating the course outcomes, the measures determining the learners' satisfaction with their results, the learners' engagement into the educational environment and evaluation of their theoretical and practical skills.