The impact of the economic availability of food in Russia on consumption patterns and health of the nation

Currently, Russia is implementing the project “Demography”, which involves the formation of motivation of people to a healthy lifestyle, including a healthy diet. In the article the author reveals the problem of the lack of quality and vital for health products in the daily diet of the majority of the population due to the lack of opportunities to purchase them. Falling incomes and purchasing power of the population shifts the food vector to the consumption of products rich in vegetable fats and sugars or processed products made from inexpensive imported products. High prices for quality products remain the main factor determining the structure of consumption and health of the nation. In this regard, enterprises should start from the regional characteristics both in terms of income levels and dietary habits, and age composition of the target audience, because of the quality of food depends on maintaining the health and longevity of the population and the gene pool of future generations. It is necessary to take measures to promote a healthy diet, create “separate shelves” with natural products, reduce cheating on products, ranging from excise duties to logical costs. Issues of production of environmentally friendly products come to the fore today. In this regard, modern technologies in agriculture are in great demand today, allowing to increase the purity of products.