DIRECTIONS OF INCREASING THE EFFICIENCY OF ENTREPRENEURIAL ACTIVITY IN THE RETAIL TRADE IN THE RUSSIAN FEDERATION

Trade, being one of the types of entrepreneurial activity and the sphere of employment, constitutes the most important branch of the economy of the state. In the process of trading, the cycle of funds invested in the production of goods is completed. They again go from commodity to cash. Consequently, the economic situation in the state depends on the state of trade in general and its most important component - retail trade. Currently, retail trade in the Russian Federation is going through hard times. This exacerbated the problem of the effectiveness of retailers. In modern conditions, the effectiveness of functioning becomes the decisive factor for their survival. Consequently, the establishment of promising areas to improve the efficiency of retailers is relevant. The solution of this task is the purpose of this article. In it, at the verbal level, the directions of increasing the efficiency of entrepreneurial activity in the retail trade in the Russian Federation are examined.