Issues of modeling smart personality – human image of the digital age

Digitalization, human immersion in the Internet space, Smart technologies create a world of new materiality, embrace everyday life, thinking, expanding the boundaries and possibilities of human communication and self-expression, which was the hypothetical basis for the idea of the need to transform lives in the direction of Smart. This circumstance necessitates modelling the image of a person in the digital era, taking into account the models of human action and its results developed by the social and humanitarian sciences. The study is based on conceptual, system-functional approaches, and it uses a set of general scientific and specific scientific methods, the modelling method served as a way to create an image (model) of a Smart personality. Research results: the concept of “Smart personality” has been introduced into scientific circulation, highlighting such competencies as possession of methods of critical thinking, effective teamwork and interaction with other people, adaptation to changes, decision-making and independent organization of activities, work in conditions of uncertainty and performing complex analytical tasks that require improvisation and creativity; the factors of development and formation of the Smart personality were identified: implementation of the concept of Smart-education and values of self-development, approval of the concept of “Lifelong learning education” and self-motivation, development of cognitive skills instead of “loading” knowledge; it is substantiated that the development of a Smart personality model is possible with an interdisciplinary approach, using the methodology of different areas of socio-humanitarian knowledge