Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century

In spite of other media industries such as Radio, Print and Television adapted to using digital technologies, the cinema industry stuck in celluloid medium itself until second decade of 21st century until the computational power got increased exponentially. Though the digital use started in 1990s it took three decades for the Industry to completely adapt to digital medium. The celluloid medium acted as barrier for experimenting different content due to its nature that demands heavy expenses, complicated workflow and man power. Digital technologies opened up the barriers laid by celluloid technology thus expanded the horizons for creative experiments and an invitation for new entrants due to its user friendly simplicity in nature. Twenty first century fosters the Indie film movement where many young minds are encouraged to get into movie making with cheaper digital tools that are available. The blockbuster success and critically acclaimed six Telugu debut talents movies that were released in the year 2019 cite an example of how the film industry is getting changed towards ease and lighter way. Many indie movies started coming out with fresh approaches in the content and structure. A sneak preview of OTT platforms like Amazon Prime, Netflix, YouTube Channels, and a host of other online video platforms is a standing testimony for democratization of creativity in the field of cinema. Entry of corporate firms and the new promising technologies the industry is getting more opportunities to their wings on different app based viewing platforms. The new opportunities also throw challenges in quality contents of cinema. Since the technology is easily available at less cost people with narrow filthy ideas can enter the industry and easily disseminate their irrelevant bad contents. There are threats on spoiling narrative context of film without an inherent perils of the story. This study aims at exploring the unconventional cinema content that are experimented by new entrants in the cinema industry. The two variables, Celluloid and Digital have been taken for analysis. Dr. Valarmathi Subramaniam "Content Evolution in South Indian Cinema Mediated by Digital Technologies of 21st Century" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-5 , August 2020, URL: https://www.ijtsrd.com/papers/ijtsrd31764.pdf Paper Url :https://www.ijtsrd.com/humanities-and-the-arts/journalism/31764/content-evolution-in-south-indian-cinema-mediated-by-digital-technologies-of-21st-century/dr-valarmathi-subramaniam