FACTORS INFLUENCING STRATEGIES TO PROMOTE MOLDOVAN WINE ON THE NEW MARKETS

In today's competitive business environment, coupled with the economics recession which has left many companies closed and some bankrupt, the organizations that survived the recession are now trying to pull their foot back to status quo. These organizations tend to increase or expand their business, and the only way this could be successful is for them to move from the highly competitive and saturated Western markets and explore new market and opportunities. It is against this background that Stratbull Leaders LTD in Republic of Moldova is trying to expand it sales volumes and profit margin by extending its product to a new market which is Africa (Nigeria). The paper aims to investigate factors that influence strategies to promote Moldovan wine on the Nigerian market.