CREATION AND COMMUNICATION OF THE BRAND OF AN EDUCATIONAL INSTITUTION

The current national context of the last 10 years has caused the Romanian education system to face a huge problem related to the number of graduates (of both types of secondary education). Adding to this context, the international one (in which, especially with the help of the Erasmus+ program) where more and more young people choose to leave Romania, the Romanian educational institutions must become more and more competitive and try to attract as many candidates as possible. This article aims to highlight the increasing role played by educational marketing, more precisely by the branding of educational institutions and its communication.