CULTURAL DIPLOMACY IN CURRENT INTERNATIONAL RELATIONS (ON THE EXAMPLE OF RUSSIA AND CHINA)

The article considers the concept of cultural diplomacy and mechanisms of its implementation on the example of Russia and China. Many Russian and foreign researchers emphasize connection between the cultural diplomacy and the public diplomacy. According to them, the cultural diplomacy is a basis of the public diplomacy, which manifests itself in maintaining and developing contacts with other nations and peoples in the fields of culture, science and education. The objective of the public diplomacy is to create a positive image of the country abroad. The author gives as an example the culture diplomacy of Russia and China, due to both countries successfully promote Russian and Chinese languages, their culture and traditions.