“Museum as a medium” concept: problem setting
Journal: RUDN Journal of Studies in Literature and Journalism (Vol.24, No. 1)Publication Date: 2019-04-27
Authors : Natal'ya Desyaeva; Victoria Ryazanova;
Page : 93-102
Keywords : museum; museum creative space; media space; mass media; cross-platform; digitization;
Abstract
The article deals with the main tasks of modern museums and the intersection of these tasks with the activities of the mass media. Creative museum spaces are becoming part of the media space, which necessitates their new positioning and study within the framework of the scientific specialization “journalism (philological sciences)”. The authors consider the functionality of museums as a new medium of communication, identify the most successful forms of presenting information, identify criteria identical with new media for evaluating the effectiveness of museum content. The authors emphasize the importance of the “museum as a medium” concept in terms of cross-platform and digitalization.
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