“Ether” and “broadcasting”: Etymology, essence, characterization of concepts

The article discusses two basic concepts of modern television broadcasting (in Russian and Arabic), their etymology and evolution in the development of television journalism in the system of mass communication. An attempt was made to determine which well-known television tools are primary, how and why the concepts of “ether” and “broadcasting” are identified, what are their similarities, why is there a substitution of their essence and, as a result, an erroneous interpretation. Examples of the interpretation of both concepts by well-known researchers of journalism are given, with the help of which an attempt was made to concretize the functions, forms and contents of one or another phenomenon.