Rhetorical model of communication in the composition of ancient Russian book “A Word of a Some Monk about Reading Books”

The article is devoted to the foundation of the rhetorical model of communication in the text of an unknown author “A Word of a Some Monk about Reading Books”, included in one of the most ancient collections of manuscripts Izbornik of the year 1076, in the plan of its specification concerning communication. In the communicative direction, the subject of this rhetorical model is the communicative-rhetorical activity of man as a subject acting by a word, and the reader to whom the influence of the “Word” is directed. The main components of the rhetorical model of communication are analyzed: communicative context, author’s image, audience image, situationally oriented, rhetorically processed text. This is the first essay in the history of Russian culture about the benefits, methods and purposes of reading. A feature of the writing of the text in the “Word” is the reinvention of the Holy Scripture by the author in the presence of non-canonical motifs, the predominance of practical over theoretical.