CONSUMER PREFERENCES TOWARDS ONLINE SOURCES AND PRINT MEDIA: A STUDY OF HARYANA

This paper focuses on various factors which affect the reading pattern of the readers in India. In developing countries like India, where newspapers are delivered at door step, print media still has its scope in near future. Purpose- This paper aims to understand the switching of consumers from print media to online sources in the present era. Research Methodology- Exploratory research has been used as to get more insight to this topic and primary methods have been used to obtain substantial data from the consumers. Research Limitations- The small size of the sample, questions the generalizability of the findings.