Analysis of Micro, Small and Medium Enterprises Factors Affecting Income in the Batang Hari Regency, Jambi Province

The purpose of this study was to determine the effect of working capital, number of workers, labor wages and asset value on the income of Micro, Small and Medium Enterprises (MSMEs) in Batang Hari Regency. This research method is in the form of a survey. The analytical tool used is Multiple Regression Analysis with the OLS Transformation Method through the Cobb-Douglass function, the F test and t test and SWOT analysis. Sampling of 257 MSME actors was carried out by purposive sampling in eight districts in Batang Hari Regency, with a research instrument in the form of a questionnaire. Respondents were drawn randomly (randomly) from three types of MSMEs, including processed wood business, small food industry, and tile brick business. The results showed that together it gave a very significant effect on the four research variables, namely working capital, number of workers, labor wages and asset value on the income of MSMEs in Batanghari Regency with a significance value (0.000 <0.05). Partially, the variables of working capital, labor wages, asset value have a significant and significant effect on MSME income, while the number of workers has no and insignificant effect on MSME income. The results of the SWOT analysis matrix show that MSMEs in Batanghari Regency are in the Strength Opportunity (SO) strategy with a value (1.12: 0.68) and the IFAS matrix results are 3.69 and the EFAS value is 3.11. So the SWOT analysis that is applied in increasing the competitiveness of MSMEs in Batanghari Regency is in cell number one (growth), which is a situation where MSMEs experience a period of growth, both in sales, asset profits, or a combination of the three.