Wal-Mart Entry Strategy from the US to Malaysia
Journal: International Journal of Multidisciplinary Research and Publications (Vol.3, No. 3)Publication Date: 2020-09-15
Abstract
Malaysia is one of the developing economies that experience massive economic growth and development due to the availability of key resources. For Wal-Mart Stores, investing in the economy would mean that the company will have the opportunity of maximizing the resources and necessitate competitive edge in the sector. In this report, it provides an assessment of the Wal-Mart Stores' entry mode strategy from the US to Malaysia. The report outlines the opportunities available in Malaysia and the challenges in the US. It also outlines the effective entry mode and the institutional and cultural differences and other opportunities and challenges between the host and home countries. Finally, the recommendations and conclusions are also provided.
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Last modified: 2020-09-29 16:46:30