Analysis of Beef Supply Chain in Kupang Town East Nusa Tenggara Province

Beef is one of the main food commodities in East Nusa Tenggara Province. Research objectives are to: 1) analyze products flow, financial flow, and information flow of beef supply chain in Kupang Town; 2) analyze level of marketing efficiency and transaction cost of the beef supply chain in Kupang Town; and 3) analyze value added of the beef supply chain in Kupang Town. The research is conducted in November 2018-February 2019 in Kupang Town. Method applied is a survey method. Method of sample collection used is a purposive sampling technique and snowball sampling. Respondents as samples cover 21 farmers, 7 cattle sellers, 7 cattle butchers and sellers, and 36 beef retailers. Data are analyzed based on descriptive, marketing efficiency, and value added using Hayami Method. Regarding supply chain mapping, there are two channels of beef marketing in Kupang Town. The channel with the highest value of marketing efficiency is Channel II reached 3.10%. The value added of the beef marketing institutions are IDR 230,453.89/kg for the farmers, IDR 9,649.54/kg for the cattle sellers, IDR 1,455.28/kg for the cattle butchers and sellers, and IDR 2,468.00/kg for the beef retailers