Green Finance - An Emerging Trend in Investment

As the waves of green movement are sweeping the world, green finance plays an important role in the achievement of sustainable development. Worldwide organisations are engaged in eco-friendly policies. Companies can be sustainable and green in multiple ways and employees are no exception to this. Promoting green finance helps to ensure that green investments are prioritised. Green investments are the investment activities that concentrate on projects committed towards the preservation of natural resources. Focus can be on greening the existinginfrastructure spending or mobilising additional investments in key sectors. Green investment can also be made in companies that operate in other business areas, but focus additionally on green initiatives. Branding is not sufficient to confirm commitment to green initiatives. Every investor should undertake a detailed study to ensure that a company adheres to the standards set by regulatory and governance bodies. It is a threat to the existence of the planet which made the business community aware of their responsibility for implementing policies that are eco-friendly. This in turn enables them to attract capital from investors who wish to make a tangible impact with their investment. The present study focuses on identifying the various investment opportunities and challenges faced by the green investment companies, identifying leading Indian companies working in accordance with the green protocol, identify the green finance instruments, and also how companies investing in green initiatives can raise funds for the same. The study is carried out using secondary data collected from books, websites, and journals.