Modernization of organizational culture of enterprises in the epoch of digital transformations

Purpose. The purpose of the article is to identify key barriers to the effective development of organizational culture in the digital economy, and to develop proposals for the modernization of the organizational culture of enterprises using information and communication technologies. Methodology / approach. The article uses general scientific methods of abstraction and analogy, induction and deduction, analysis and synthesis, generalization, structural-and-logical, economic-and-statistical, expert surveys, hierarchy analysis method. Results. The article presents the results of empirical research to identify contemporary problems, barriers, features, trends and directions of modernization of the organizational culture of Ukrainian enterprises of various types of economic activity. On the basis of the hierarchy analysis method, it is proved that the introduction of digital technologies is the optimal direction for the modernization of the organizational culture of enterprises, since it has the greatest efficiency compared to others. The key barriers hindering the effective development of the organizational culture of enterprises in the era of digital transformations are identified, which are conditionally classified into seven groups: personnel, information, organizational, marketing, educational, technological, investment and financial. Originality / scientific novelty. A substantial structure of organizational culture in the digital economy is proposed, for the first time, the main components of which are digital skills and competencies, the type of thinking and behavior, business relationships and sources of professional knowledge, career development models. The expediency of applying an integrated approach to digital modernization of organizational culture as a symbiosis and a constant relationship of influence factors, constituent elements, digital competencies and skills, information and communication technologies is substantiated. Practical value / implications. The implementation of proposals for the modernization of the organizational culture of enterprises in the era of digital transformation contributes to halving the time-consuming processes of personnel management; increase in employee involvement in the digitalization process by 38 %; optimization of competency and skills management; accelerate the launch of new digital solutions by 33 %; increase employee productivity through a customer-oriented approach; reduction of risks in the selection of personnel; improving the level of logistics services; increase the number of qualified employees; reducing the cost for adaptation, training and certification of personnel and their management as a result of automation and optimization of HR processes up to 90 %, and rational investment in employee development; growth in the average salary of company employees as a result of optimization of administrative costs. The results of the study can be used by public agro-industrial companies.