Evaluating Impacts of a Six Factor Model on Tay Ninh Cable Car Tour Company Stock Price – A Case in Tourism Industry in Vietnam

Fluctuation of stock price in Tourism companies in developing countries such as Vietnam will reflect the business health of tourism system. Good business management requires us to consider the impacts of multi macro factors on stock price, and it contributes to promoting business plan and economic policies for economic growth and stabilizing macroeconomic factors. By data collection method through statistics, analysis, synthesis, comparison, quantitative analysis to generate qualitative comments and discussion; using econometric method to perform regression equation and evaluate quantitative results, the article analyzed and evaluated the impacts of six (6) macroeconomic factors on stock price of a cable tour company, Tay Ninh cable car tour company (TCT) in Vietnam in the period of 2014-2019, both positive and negative sides. The results of quantitative research, in a seven factor model, show that the increase in GDP growth and lending rate and risk free rate has a significant effect on increasing TCT stock price with the highest impact coefficient, the second is decreasing the exchange rate. This research finding and recommended policy also can be used as reference in policy for tourism and commercial bank system in many developing countries.