Evaluation of the effectiveness of merchandising in the commercial activities of transasia

Despite the fact that merchandising is only the final part of a series of complex and diverse marketing processes, its importance cannot be belittled. After all, it affects the final decision of the consumer about the purchase of a particular product. Competent implementation of merchandising plans is beneficial for companies that supply goods, for retail outlets, and even for consumers, as it becomes easier for them to find high-quality and useful goods.