Design of Men’s Casual Bags with Tumpar Embroidery Motif using the Kansei Engineering Method and the Ergonomic Model

This study aims to determine product attributes of men's casual bags using embroidery tumpar motif from the design and product specifications according to user needs. Tumpar is embroidery from the Dayak tribe in East Kalimantan, Indonesia and has a unique motif. This study uses the Kansei Engineering method. The purpose of the Kansei Engineering method is to translate the image of consumers or consumer feelings into real design components in order to obtain flexible bag product specifications according to consumer desires. The objects observed were 55 men respondents who were given an online questionnaire due to the Covid 19 pandemic situation. From the the result of SPSS 25 abaout analysis factors that influence the design of men's casual bags, it is concluded that ergonomic factors and innovative factors greatly influence the design of the bag. The specification of ergonomics are small size, sling bag mode, light weight, netral color and need space to put personal items. The specification of innovative are simple but unique design, material from a combination of leather and natural materials, and regional cultural elements.