INVESTOR ATTITUDE TOWARDS INDIAN FIN-TECH COMPANIES USING ANALYTICAL HIERARCHY PROCESS (AHP)

The major intend of this research is to find out the investor attitude towards Indian fin-tech companies. The nature of the research is exploratory method, and the sample size is 114 investors in Chennai city, Tamilnadu, India and data collection method used in the research is Survey Method through questionnaire. Data have been analyzed by using MS Excel. Findings, suggestions and conclusions were made by keeping an eye on the research problem, variables and objectives.