DEVELOPMENT OF MARKETING ACTIVITIES FOR THE PROMOTION OF ENTERPRISE PRODUCTS

Journal: International Scientific Journal "Internauka" (Vol.2, No. 76)

Publication Date: 2019-10-31

Authors : Derhousova Alla; Zhila Olga;

Page : 17-20

Keywords : marketing communications; promotions; promotion tools; positioning; development strategy;

Source : Download Find it from : Google Scholar

Abstract

The main tools of the promotion policy are considered in the paper. Aspects of influence of communications on marketing activity of the enterprise are investigated. It is suggested to use marketing promotion measures to increase the efficiency of the enterprise and attract new customers.

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DEVELOPMENT OF MARKETING ACTIVITIES FOR THE PROMOTION OF ENTERPRISE PRODUCTS

Abstract

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