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PECULIARITY OF SLOGANS FUNCTIONING IN ADVERTISING DISCOURSE

Journal: International Scientific Journal "Internauka" (Vol.1, No. 77)

Publication Date:

Authors : ; ;

Page : 112-116

Keywords : advertising discourse; slogan; advertising;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

The theoretical issues of the slogans functioning as an instrument of persuasion and motivation were investigated. On well-known examples of slogans their functions were defined.

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Last modified: 2020-10-28 17:32:34