DEVELOPMENT OF THE ELECTRONIC TRADE MARKET IN THE WORLD ECONOMY AND IN THE MACROECONOMIC CONDITIONS OF UKRAINE

Relevance of the research topic. This article reveals the features of the development of the e-commerce market in the world economy and in Ukraine. The analysis of the state of the e-commerce market is carried out: the main players of the e-commerce market are highlighted, sales volumes are analyzed. It was determined that e-commerce is a relatively new type of economic activity, which is rather actively developing in Ukraine. Particular attention is paid to the structure of e-commerce. The problems and directions of development of electronic commerce in Ukraine are also indicated. Formulation of the problem. The problem of e-commerce market development in the world economy and in Ukraine is its structure and new directions of e-commerce development. Analysis of recent studies and publications, which began to solve this problem. The current state of functioning of the e-commerce market in Ukraine in recent years has been studied in the scientific works of N. Apatov, L. Glinenko, Yu. Dainovskiy, A. Maslov, S. Malovichko, A. Chubukov, R. Tsarev and others. In the works of domestic scientists, the analysis of market trends in the electronic market is not considered deeply enough. This problem requires research and affects the development of relations in the Ukrainian e-commerce market. The allocation of previously unresolved parts of the general problem, which the article is devoted to, should be attributed as a result containing an element of scientific novelty, it is possible to position a comprehensive analysis of the current state of the e-commerce market in Ukraine and the world, its structure, features, main problems and development directions. Statement of the problem, the purpose of the study is to study the main characteristics of the modern world and Ukrainian e-commerce market, therefore, the purpose of this article is a comprehensive analysis of the e-commerce market in Ukraine and the world. Method or methodology of research: in the article, the study is based on the theory of scientific knowledge, a systematic approach to the problems under consideration, the study of their relationship and development. Presentation of the main material (results of work). Substantiated what e-commerce is. Proposals on the problems and directions of development of e-commerce in Ukraine. Conclusions in accordance with article. The article notes the positive economic effect of electronic commerce, which is recognized by the world and Ukrainian markets, which is confirmed by the indicators for the Ukrainian electronic market.