THE EFFECTS OF START-UP CAPITAL, SUPPORTING FACILITIES AND YEAR OF ESTABLISHMENT ON THE NUMBER OF CUSTOMER VISITS TO COFFEE SHOPS IN BANDA ACEH

The objective of this study is to observe the effects of start-up capital, supporting facilities, and year of establishment on the number of customer visits to the coffee shops. This study employed both primary and secondary data that was analyzed using multiple linear regression. The primary data was obtained using the random sampling method by interviewing 30 coffee shop owners or managers in various locations in Banda Aceh. Meanwhile, the secondary data was gathered through review of literature and documentation. Data collection was also carried out at the Integrated Licensing Service Office in Banda Aceh.This research which combined quantitative and qualitative methods shows that the start-up capital, supporting facilities, and year of establishment variables have positive effects on the number of customer visits to the coffee shops. Good management of coffee shops is crucial in order to increase the income.