A PRAGMATIC STUDY ON UNDERSTANDING THE EMPLOYEE ENGAGEMENT STRATEGIES DURING AND POST COVID-19

Introduction: The year 2020 has seen an unpredictable global crisis created due to COVID-19. In this period, many organizations have come up allowing their employees to work from home. Amidst all these, the usual work culture took a major hit and the notion of employee engagement was set on the back foot. But now the workplace scenes will be quite different from before and employers need to rethink their approach on many aspects and one of them is how to keep the employees engaged in the lockdown and post lockdown period. Purpose: The purpose of the study is to understand the concept and best practices of employee engagement along with determining the current employee engagement strategies adopted by the organizations to motivate the employees with example of few companies. The paper also concentrates on the post COVID-19 strategies that the organizations might implement to tackle any further uncertainties. Research Methodology: Descriptive research study has been conducted with the help of secondary data and sources. The study has the scope of understanding the employee engagement strategies adopted by the organization to keep the employees inspired, engaged and motivated with expected redefined engagement strategies post the global pandemic. Findings: The study leads to determine and understand the employee engagement strategies implemented in the selected organizations during the Covid-19 period in which it was found that the organizations are taking initiatives to set down innovative steps to keep their workforce encouraged, stress free, and motivated. The study also helps in highlighting the key employee engagement strategies which can be executed post the lockdown by the organizations.