A PRELIMINARY STUDY ON THE PENETRATION OF PRIVATE INSURANCE COMPANIES IN CHENNAI CITY TOWARDS MIDDLE INCOME GROUP (WITH SPECIAL REFERENCE TO STRIVERS AS PER NACERS NOMENCLATURE)

The present empirical study has been conducted to understand how the middle income group (strivers) mitigate their risks by taking insurance policies from private sector insurance companies. What made them to choose private sector insurance companies? Whether the Private Sector insurance companies provide better service that made them to choose the private sector insurance companies.