Consumer Perception towards Telehealth in the Age of Covid-19

The telehealth industry has been around for a long time but it still the idea of receiving consultation virtually hasn't been very widely accepted by the masses. A lot of reasons have contributed to an aversion towards telehealth, a sense of discomfort, fear of breach of privacy or just the sheer satisfaction once received from in-person consultation that Telehealth couldn't promise to better. However, the Covid-19 pandemic has forced the masses to stay indoors. The lockdown temporarily restricted the liberty of visiting family physicians and doctors for minor and mild medical fatalities and encouraged them to receive consultation virtually. The study has been focused on the Indian consumer perception with respect to the city of Mumbai, which has been one of the worst affected cities in India due to the pandemic. Based on the data collected, a quantitative research was done with statistical analysis. The research gaps that have been aimed to fill are pertaining to the evolving trend of acceptance of Telehealth among the subjects of my study and the satisfaction sought post consuming telehealth services. The research can be of use to marketing researchers as well as medical professionals