Effective Potentiality and Production Enhancement for Employees in Outlet Shop Business

This research aimed to 1) study the factors of effective potentiality and production enhancement for the employees in outlet shop business, and 2) create the model of effective potentiality and production enhancement for the employees. In data collection, the informants from the business were combined with 3 groups of people: 1) a group of 5 human resource administrators, who got an in-depth interview; 2) a group of 20 recognized employees, who gave feedback for further study about significant factors of effective potentiality enhancement; 3) a group of 5 supervisors, who was responsible for evaluation on the pattern ofeffective potentiality enhancement for the employees and approval of a model. The results have been revealed that there are 2 key factors with 5 sub-factors in the model of effective potentiality enhancement for the employees in the Outlet shop business. The first key factor, which is the most significant, is self-development. The following factor is human resources development. These factors must work with organizational supportiveness dimension. The self-development factor comprises 2 sub-factors with a high significance level which are 1) Education and 2) Training. The human resources development factor comprises 3 sub-factors with a high significance level too, which are 1) Skill Development, 2) Knowledge Development, and 3) Effective Personal Characteristic Development. The model eventually has been approved consensus by the group of advisors as a guideline to enhance effectively the potentiality of the employees at a high level.