Business Management in International Environment - A Case of Toyota in Japan

Over years, Toyota maintained its leadership by understanding the market to launch products at the right time, flexibly change according to the needs of the people, bringing the best results. A very important part of Toyota's product orientation is to manufacture products according to the unique needs of customers. This is clearly shown in each country, each region, Toyota always researches for the most reasonable products. Toyota quickly saw the end of the auto industry's mass production trend and had to constantly innovate and modernize to launch new product lines that kept up with consumers' tastes and surpassed. Againstcompetitors. Good business management requires us to consider the impacts of multi micro and macro factors on its net profit. The results of quantitative research, in a seven factor model, show that thedecrease in inflation, GDP (increasing) and decrease in lending rate and increase in net sale has a significant effect on increasing Toyota net profit with the highest impact coefficient, the second is decreasing SP500. This research finding and recommended policy also can be used as reference in policy for automobile system in many developing countries