Evolution of Digital Marketing and its Impact on Privacy
Journal: International Journal of Trend in Scientific Research and Development (Vol.4, No. 6)Publication Date: 2020-10-08
Authors : Piyush Sharma Deepali Shahane;
Page : 466-468
Keywords : -;
Abstract
The trend of digital marketing had a big impact on the company's marketing strategy. However digital marketing is the huge concepts contain various types of digital marketing but this paper focuses on how digital marketing came into existence. We subsequently discuss how social media, E commerce, Over the top media services used for digital marketing, how big data analysis and behavior analytics introduced in digital marketing, and how smartphones changed the digital marketing scenario. Finally, we discuss the impact of data collection of the users on the user's privacy. Piyush Sharma | Ms. Deepali Shahane "Evolution of Digital Marketing and its Impact on Privacy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33386.pdf Paper Url: https://www.ijtsrd.com/computer-science/computer-security/33386/evolution-of-digital-marketing-and-its-impact-on-privacy/piyush-sharma
Other Latest Articles
- Image Fusion using PCA Based Fusion Rule in Wavelet Domain
- Seismic Analysis of Multi Storey RC Building with and Without Fluid Viscous Damper
- Utilisation of Traditional Medication for the Treatment of Vaginal Infection among Women of Reproductive Age in Makurdi Metropolis of Benue State, Nigeria
- Ihyarev and Kparev Communal Violence and Agricultural Productivity in Agboughul and Tyo Mu Community of Makurdi Metropolis of Benue State An Assessment of the Peace Building Initiative
- Smart Blind Stick using Arduino
Last modified: 2020-11-20 15:19:18