Sales Promotion Tools in Financial Institutions

The article analyzes sales promotion measures in financial institutions, provides a definition of sales promotion, sales promotion measures, advantages and disadvantages of sales promotion. The article emphasizes that the success of a financial company depends on the promotion and increase of sales. Maximum attention should be paid to marketing. It covers many different factors and nuances, one of which is sales promotion tools. Sales promotion is one of the key things you need to have high sales. Sales promotion measures are measures that facilitate the purchase of goods or services by the consumer. Moreover, some specific promotions are implemented in the commercial bank sector. Gediminas Dubauskas | Margarita IÅ¡oraite "Sales Promotion Tools in Financial Institutions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33482.pdf Paper Url: https://www.ijtsrd.com/management/marketing/33482/sales-promotion-tools-in-financial-institutions/gediminas-dubauskas