STRATEGIES FOR SUSTAINABLE BUSINESS GROWTH COMPANIES IN CRISIS

The business practices of companies indicate that the growth is greatest challenge for management in today business. Consequently there no need in particularly proving that the growth is something difficult to achieve, especially in times of economic crisis. Taking this into consideration, this paper highlights the fact that is potential of growth the key lever for the achievement of the company profit. There is many obstacles to remove on the way, and to accomplish efforts directed to achieving growth and act with a view to sustainable success. It is suggested, that the highest priority of companies management is to build the basic strategy for generating growth, the extent to which and which way to exploit own potential growth with the creation of the expected value. For these reasons, because the selection and formulation of strategy is a differentiating factor and the difference between the success and failure of business. It is understood that growth should be achieved combining strategy of mergers and acquisitions, product innovations, with effective organization and new markets.