A Study on Fundamental Analysis in FMCG Sector

Every individual always wishes to get a decent return on his her investments. Among the various schemes of investment, the equity market is considered to be the one of the most rewarding avenues even though it involves more risk. Since the risk is very high in equity investment, the investors need to make equity analysis, which is used to analysis the risk and return characteristics involved in such equity shares and the related industries. In this outlook a study has been undertaken to analyze the equity shares of companies in IT industry of Indian stock Market. It Industry in India is the one of the fastest growing industry. So, the study on equity analysis in this industry would help the investors to take investment decisions. The study is conducted for a period of one year covering from February 2019 to January 2020 and the study includes only 5 companies in NIFTY IT. From the analysis it is found that among all the companies TCS would be the best company to invest because of having low beta value and fundamentally strong. Divya Tellakula | Dr. P. Jaya Rami Reddy "A Study on Fundamental Analysis in FMCG Sector" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33641.pdf Paper Url: https://www.ijtsrd.com/management/accounting-and-finance/33641/a-study-on-fundamental-analysis-in-fmcg-sector/divya-tellakula