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Modeling of manufacturer and retailer cooperative income considering advertising costs
Journal: Marketing and Management of Innovations (Vol.4, No. 1)Publication Date: 2013-03-25
Authors : A.O. Zavirukha; T.V. Bludova;
Page : 122-128
Keywords : income; optimization; dimensionless; cooperative advertising;
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Abstract
The paper represents logical block diagram of cooperative advertising costs adjustment in manufacturer and retailers logistics chain. Manufacturer and retailers joint interaction profit is considered provided linear demand function and nonlinear response function of advertising expenditures. Dimensionless variables system is introduced to form cooperative income function.
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Last modified: 2013-04-18 07:10:17