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THE IMPACT OF DEVELOPING NEW STRATIGIES IN ELECTRONIC COMMERCE ON COMPETITIVE ADVANTAGE IN THE OPERATING COMPANIES IN JORDAN
Journal: Asian Journal of Management Sciences & Education (AJMSE) (Vol.1, No. 3)Publication Date: 2014-10-15
Authors : Nussaibh Mahmoud Erood; Maha Walied Alfadel;
Page : 19-27
Keywords : e-commerce; operating companies and business-level.;
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Abstract
The study aims to identify and analyzes the impact of developing new strategies in e-commerce on competitive advantage in the operating companies in Jordan. The study sample consists of (20) managers of companies that apply the e-commerce strategies. The survey method is used as a study tool. The paper concludes that developing of new strategies in e-commerce will have significant impacts on companies in Jordan and on each of the business-level strategic areas.
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Last modified: 2014-11-01 16:08:16