From the museum to the networks. The hashtag as a curatorial proposal
Journal: Córima, Revista de Investigación en Gestión Cultural (Vol.4, No. 6)Publication Date: 2019-01-01
Authors : Bianca Racioppe;
Page : 1-33
Keywords : Communication; art; museum; online social networks;
Abstract
The text analyzes the articulation between online social networks and the space of the museum to question the resignification of art in an era passed through digitization. A specific case is analyzed: the artwork #SinLimite567 by Dolores Cáceres, an Argentine artist who works from the idea of provocation and has found a way for the public to participate in the process of the artwork through internet platforms. The article works on the conception of communication articulated with culture. From this position, it analyzes the derivations that the public makes in the online social networks using the hashtag with the title of the artwork. The methodological approach is carried out following the hashtag #SinLimite567 on Facebook, Twitter, and Instagram, which allows for the retrieval of comments and shared images. These materials are analyzed from the following thematic areas: the conception of the work, curatorial logic, the participation of the public, the use of online social networks
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