WHY THE ENACTMENT OF AN ENVIRONMENTAL SCANNING PROJECT FAILS? CASE STUDY OF TUNISIAN INDUSTRIAL COMPANIES

This paper proposes to define the factors of failure of the environmental scanning(ES) project after its enactment by Tunisian industrial companies. It is based on an in-depth study of the ES through research based on an inductive approach that spanned several months. This enabled us to carry out 8 semi-structured interviews in the premises of seven companies with an average duration of one and a half hours. The analysis of these interviews in relation to the data specific to each company, allowed us not only to observe the behaviors, the operations and the exchanges of information within each device, but also to understand the factors of failure of the ES process.We were able to identify several factors that led to the malfunction and even to the abandonment of this project.