KNOWLEDGE OF THE BENEFICIARIES AND NON BENEFICIARIES TOWARDS ACTIVITIES OF KISAN CALL CENTERS

Government and private organizations are engaged in providing knowledge based information on agriculture to farmers through ICT based applications. It includes farmers portal and kisan call centers (KCCs). These portals are facilitating dissemination of information and advisories to farmers. These portals, mobiles based platforms and kisan call services, can be integrated together to disseminate knowledge based information among farmers effectively. Kisan call centers is one of the best sources to have two wave communications with the farmers and scientists at around the all over India with a toll free number providing services through the year. The extent of utilization of these services depends on the farmers attitude towards kisan call centers. The study revealed that most of the respondents (55.00%) had medium level of knowledge followed by low (13.33%) and high (31.66%) & respondents (68.33%) had medium level of attitude followed by high (20.00%) and low (11.66%).