EVENT TOURISM IS A PROMISING DIRECTION FOR THE DEVELOPMENT OF THE TOURISM MARKET OF AZERBAIJAN

The article studies the impact of event tourism on the socio-economic development of the territory. As an integral part of event tourism, the events are the essential component in tourism as they significantly affect the dynamic development of destinations, its competition, and marketing strategy. For Azerbaijan, in the current conditions, event tourism should and can be one of the promising areas to improve the tourism industry, diversi- fy budget financing and promote the image of the regions, increase employment and improve the quality of life of the population. In this regard, the article studies the theoretical aspects of organizing event tourism as one of the most dynamically developing types of tourism in the world, explores the specific features of event tourism, describes the success stories in the development of event tourism in Azerbaijan, and identifies factors that con- strain the development of event tourism in the country's regions