THE MANAGEMENT OF ORGANIZATIONAL COMMUNICATION AS A FACTOR OF SOCIALIZATION: THE MAGAZINE VIDA NOVA

Organizational communication is a key element for the survival, maintenance and consolidation of human relationships in the workplace. This research aims to understand how organizational communication is being managed in the Mozambican Catholic Vida Nova Magazine, verifying how inclusive communication contributes to maintaining good quality of the journal and a high productivity of employees. The methodology used was qualitative, with a field work that consisted of participant observation for one year, complemented by semi-structured interviews with key witnesses. The results showed that Vida Nova Magazine experiences a particular kind of participatory, dialogical and strategic communication processes, coming mainly from the spontaneity of personal relations and communication among employees rather than due to a strategic option of the management. In view of the global demands in the field of social communication, Vida Nova Magazine seeks to broaden its field of action using instrumental forms of communication, based on new technologies, as digital platforms, both social networks and the website. The socialization process of its employees is promising as it cooperates in the consolidation of personal life and is expected to have a new life with Vida Nova.