INNOVATION AND BUSINESS PERFORMANCE IN TELECOMMUNICATION INDUSTRY IN SUB-SAHARAN AFRICAN CONTEXT: CASE OF SOMALIA

This study investigates the relationship between Administrative innovation, technical innovation, and innovation strategy and business performance, taking telecommunication industry in Somalia as case study. The main objectives of this study were to 1) investigate the relationship between administrative innovation and business performance, 2) examine the association between technical innovation and business performance and 3) describe the impact of innovation strategy on business performance. The study is based on 143 target respondents especially officers and directors in telecommunication firms in Somalia. Descriptive and correlation analysis was used. The study found that administrative innovation and technical innovation have significant positive relationships with business performance. Moreover, the study found that nnovation strategy was positively correlated with business performance. Eventually, innovation had a positive correlation with business performance.