EXPLAINING THE ROLE OF EDUCATION QUALITY IN UNIVERSITY ENTREPRENEURSHIP: BASED ON GROUNDED THEORY, Nahid Naderi, Saeed Rajaeepour, Ahmad Reza Nasr Isfahani

Nowadays entrepreneurship and higher education are becoming more and more important everywhere in the world and researches in university entrepreneurship are growing. The aim of this article is to study the role of quality education in university entrepreneurship. The research method was qualitative based on grounded theory. Data was collected through a semi structured interview among a purposive sample of entrepreneurship experts. In total, 36 interviews were carried out in October and March 2012. Analyzing method included open, axial and selective coding techniques. Categories in axial coding paradigm were causal conditions, intervening conditions, core category or phenomenon, context conditions, strategies and consequences. Results showed that university entrepreneurship requires an entrepreneurial curriculum which is updated, interdisciplinary and specifically demand driven. Core category comprises entrepreneurial goals and contents that foster entrepreneurship thinking and establish communication between students and business. The Strategies of training and evaluation influence entrepreneurial training as a consequence. Empowering faculty members, training space and equipments play an important role in the enrichment of learning environment. Such training structure influences university entrepreneurship effectively.