INTERNATIONALIZING STARTUPS THROUGH SINGAPORE

Internationalization has always been the goal of Startups and growth their highest priority. While most Startups wish to internationalize, often it is not an easy task and involves detailed study of political, legal, financial and business systems offered by various countries. Taking the business international could be one of the Smart and Profitable move, but the key question is ‘Which is the most suitable country through which you can internationalize your business?'. This research paper reviews various business reports and papers related to understanding several parameters like ‘Ease of Doing Business', ‘Global Competitiveness', ‘Branding', ‘Safety' and ‘Corruption Perception' of various countries. The study reveals that Singapore is World's Strongest Nation Brand, ranked 2nd in world for Ease of Doing Business (1st in South East Asia), 1st in Global Competitiveness, 1st in Global Economic Freedom Index, 4th Lowest in Corruption Perception and the 2nd Safest City in the World. Thus it is evident that Singapore offers the best option for Startups to internationalize their business and go global.