SCM Transformation Journey: A Case of “Dabur India Ltd”

Supply chain management is all about providing the right products, at the right time, to the right customers at optimum cost. Today's supply chains are demand driven supply chains as customers of today have the upper hand. Gone are the days when customers had to buy whatever is being offered. Not just product but also price and timing of the product is expected as per requirement of the customer. In current globalized world, customer is not bounded by geographies of any country and has access to the globe. So the competition is no longer with regional players only; it is with global players. In order for the enterprises to remain globally competitive they have to rethink their supply chain strategy and manage them differently. The benefits of a well-crafted and executed supply chain strategy can be described as increased customer satisfaction by improved product availability, optimum inventory levels, Fresh product, and reduced cost. The experiences of global leaders, suggests that achieving supply chain excellence is not easy, but it is worth putting so much effort in terms of the global benefits that can result from it. This case study provides a brief review of supply chain transformation methodology followed by one of the leading Indian company in FMCG space, benefits extracted from this transformation and future plans.