Entrepreneurial Strategies of Gardening Business in Cabanatuan City, Philippines

Five to six thousand-year before Christ, gardening was in vogue. The importance of gardening is realized by every individual now in the globe. Gardening which was only an art and science in the earlier days has now emerged as a huge industry. With the importance and need of gardening in improving and conserving the environment being strongly felt now, the concept of landscaping and gardening is growing rapidly. Ornamental gardening and landscaping have expanded as a multi-faceted industry encompassing activities such as propagating and rearing ornamental plants, landscaping, production of growing media, pots and other accessories, generating huge employment opportunities and simultaneously promoting activities that would improve the environment (eagri.org). Farming has become the primary source of livelihood for Novo Ecijanos (N.Natividad, 2020) but due to a growing and phenomenal flourishing of gardening business in Cabanatuan City, Nueva Ecija, Philippines, the researchers want to investigate the entrepreneurial strategies used by the owners as the respondents to survive their business and be on the top. This study used a descriptive method of research which is very helpful in interpreting the gathered data in a survey questionnaire answered by 13 selected gardening business owners in the City of Cabanatuan. It was concluded that there are some entrepreneurial strategies often used by the business and some strategies were rarely done by them, that is why pertinent recommendations for the benefit of the business were given by the researchers at the end of the study.