RISING TREND IN DIGITAL CONSUMERS

Digital consumer behaviour is one of the most important metrics that any modern marketer can measure—but we've noticed that people are often getting overwhelmed by the sheer number of tools and metrics out there. After all, everyone claims their method (and their method alone) is groundbreaking Digital consumer behaviour, in terms of marketing research, essentially boils down to anything that a person does online. What devices they use, the sites they visit, the ads they engage with, the pages they navigate to, when they leave and how, and so on. If a customer clicks on something, it is recorded—and sometimes even when they don't click on something The objective of the paper is to analysis the growing trend of digital customers in the market and to understand if they will continue to be the same even in future. The researcher has made use of simple tools to understand the behaviour of such digital consumers Key words: Digital, Consumer, click, Internet