THE EFFECT OF CURRENT RATIO, DEBT TO EQUITY, SALES GROWTH TOWARDS RETURN ON ASSET AT CONSUMER GOOD COMPANIES LISTED IN STOCK EXCHANGE

The aim of this research is to establish and evaluate the impact of profitability on consumer goods firms listed on the stock exchange in the period from 2012 to 2016. The community included in this study, including all consumer products firms. The survey shall be considered using an analytical sampling technique for a limit of 40 firms. The details included in this analysis was supplementary data by collecting the required information from IDX, such as the 2012 – 2016 financial study. The approaches used to evaluate the interaction between the independent variable and the dependent variable are the form of double regression and the method of inference. The outcome indicates that factors – separate variables; current ratio, debt-to-equity ratio, Revenue Development have a significant simultaneous impact on profitability, whereas current ratio, working capital turnover, debt-to-equity ratio have a significant partial effect on profitability.