Effectiveness and Acceptability of Instructional Materials in the Enhancement of Students’ Academic Achievement

The study examined the effectiveness and acceptability of the instructional materials developed by the faculty of the College of Management and Business Technology (CMBT) of the Nueva Ecija University of Science and Technology (NEUST). The sample consisted of selected instructional materials developed by the said Department. This included the instructional materials being used by the Master of Business Administration and Doctor of Philosophy in Business Administration of the Graduate School. The research employed the descriptive design where eighty-eight respondents were purposively selected. The parameters in the instrument used were the instructional content, procedure, relevance, knowledge and practical applications, clarity, development of higher thinking skills, and alignment with the thrusts and goals and objectives of the University. The following findings were made: the total weighted mean got 3.55 with verbal description of “Very Satisfactory” indicated that the instructional materials developed by CMBT faculty were acceptable, except for the item friendliness of figures which got a “Needs Improvement” rating. Recommendations for the enhancement and continuous development of instructional materials were also made.